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Marketing with articles is one of the most effective ways to reach qualified prospects on a shoestring. Instead of paying cash for ads, you actually get the exposure by leveraging your knowledge.

Beyond article directories, you can also publish your articles on your own web site or blog. Now that blogs are more than personal diaries, you can really use a blog as an effective marketing and publishing tool.

A blog can be used to publish comprehensive article or simple and short commentaries. Nowadays, it can’t be much easier to put your multimedia content, such as audio and video, on the Web. Again a blog makes this possible.

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Popular article directories promise exposure not only for their site visitors, but far than that to other site’s owners and ezine publishers. While you can certainly submit and forget and let the directories do the work, I’ll reveal a method that can help you increase your exposure tremendously.

Don’t get me wrong. Article directories have given me great results. I get direct traffic from them, my articles are used in ezines and forwarded to other readers as well. I can’t be happier.

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