March 15th, 2008
Book Publicity - The New York Myth
MYTH No.1
“To be a great publicist you need to work out of New York.”
Please do not be deceived. Regardless of location, when it comes to running a national
publicity campaign all book and literary publicists work one-on-one with contacts across
the entire country via telephone, email, post and fax. Book and literary publicity is one of
the rare business endeavors unaffected by the location, location, location factor.
Overall, a pricey upper east side address is good for a publicists business, not necessarily
an authors. Sharing zip-codes with large publishing houses makes it easier for a book or
literary publicist to acquire a continuous flow of new authors for themselves.