March 15th, 2008
Free Publicity - Shout About Your News
Entrepreneurs and business people can sometimes feel out of their depth when thinking about doing their own publicity. Everyone knows that one way of getting your news into the press and media is to write and issue a press release.
The press release is an important tool and can be highly cost effective. Once you have written, issued, and followed-up the press release then your time commitments are only in proportion to how successful the story is. Of course, there is no guarantee of coverage once you have spoken to a journalist but understanding how journalists think and work puts you in a pretty good position to make the most of those opportunities.